Employment

Program Director

Part-time position 15-20 hours per week

Summary

The Program Director works closely with the Marketing and Staff Manager to develop and implement strategies for IYI’s programs, workshops, and communications. This role secures appropriate and relevant workshops, oversees digital content, tracks performance, and helps promote programs and presenters. The Director also maintains an active, in-person part-time presence at the Institute.

Key Responsibilities

• Secure presenters, workshops, and special programs – all Yoga-related
• Develop annual marketing goals and execute a strategic plan
• Engage, screen, and book new, existing, and past presenters
• Manage and update the master marketing calendar
• Lead monthly meetings to review data and plan campaigns
• Maintain a style guide for branding and messaging
• Share and amplify content from presenters and partners
• Oversee creation of print and digital promotional materials
• Write and edit content, including blogs, announcements, and general promotional platforms

Collaboration

• Work with Teacher Coordinator, Marketing Coordinator, and Director of Teacher Training to promote events and classes
• Coordinate with Front Desk Staff on upcoming programs

Required Skills

• Excellent interpersonal, social, and communication skills
• Understanding of sourcing new and existing Yoga programs and workshops
• 2+ years of senior-level marketing and communications experience
• Strong knowledge of content management systems
• Experience with website content and design; usability expertise a plus
• Proficiency in design, sound, and video editing tools
• Ability to manage a comprehensive marketing calendar
• Skilled in using Google Workspace (Docs, Sheets, Forms, Calendar, etc.)